Tripura Pineapple Goes Global: Centre and State Launch Mega Branding Push
tripura-queen-pineapple-export(ai generated)
Agartala, April 25, 2025 — Tripura’s golden pineapples are set to make waves across global markets as the state, in collaboration with the central government, embarks on a landmark mission to promote its Queen and Kew pineapple varieties worldwide.
In a high-level virtual meeting chaired by Union Minister Jyotiraditya Scindia and attended by Tripura Agriculture Minister Ratan Lal Nath, the Ministry of Development of North Eastern Region (DoNER) formally kickstarted the initiative that promises to transform Tripura’s pineapple industry into an international brand.
“The world knows pineapples from Hawaii and the Philippines—soon, they’ll know pineapples from Tripura,” stated an official confidently.
Two-Phase Global Strategy for Tripura Pineapple
The comprehensive project will roll out in two strategic phases over 36 months:
🔹 Phase 1 (First 21 Months):
- GIS mapping and ground surveys to identify high-yield cultivation zones
- Baseline surveys and international market research
- Aggressive digital and print branding campaigns
- Creation of a unique brand logo for Tripura Pineapple to appear on airline tickets, magazines, and billboards
🔹 Phase 2 (Starting Month 22):
- Pilot consignments will be shipped to international buyers
- Global feedback will be evaluated for full-scale export rollout
- Precision agriculture and CSA (Climate Smart Agriculture) technologies will be introduced
Building the Infrastructure for Success
To ensure smooth operations, the project will also invest in:
- Farm gate collection centers
- Pack houses and processing units
- Cold storage facilities
Furthermore, FMCG companies will be invited to process pineapples locally, adding value to the produce and creating employment opportunities in the region.
A Boost for Tripura’s Economy and Global Identity
Tripura pineapples, known for their sweetness, aroma, and juiciness, already enjoy a stellar domestic reputation. Now, with global branding and digital marketing efforts ramping up, the aim is to secure a premium spot for Tripura pineapples on international shelves.
This move not only seeks to boost farmer incomes but also positions Tripura as India’s emerging horticulture export hub.
